AUDIENCE & ENVIRONMENT
Automotive Logistics conferences are attended by senior and operational executives within OEMs and Tier 1 suppliers. Other groups include global LSPs, shipping, road, rail and air transport companies, ports and car terminals, and the major consultancies.
They make time to attend in order to update their understanding of the market and their sector, and to hear from new suppliers and partners. For the intensive period of the conference they are open to ideas, contacts, and business opportunities. In a mixed formal/social environment, they want to network and discuss with fellow specialists.
This is the environment in which a sponsor can present its business case.
"Great for networking. Great for learning the thoughts of potential customers."
Dan Roovers Vice President of Automotive Sales, ORBIS Corporation
| INDUSTRY FOCUS
Marketing to a specific industry sector means not just being a logistics service provider, but demonstrating special knowledge and services for the automotive industry. These conferences say your company is 'automotive'.
DIRECT CUSTOMER CONTACTS
At a coffee break, in the conference hall, at the cocktail reception, during the networking dinner...it is impossible not to make contact with potential customers. Branding and presence as a sponsor then reinforces that contact. THE LONG LIFE OF A SPONSOR
But sponsorship is not just for the conference dates: - it starts with branding and announcements via Automotive Logistics magazine and its websites;
- it continues with email, web and magazine promotion featuring the sponsor's brand;
- it is multiplied many times through the PR coverage in global and local media which is generated by Automotive Logistics editorial/conference content;
- it extends to a display stand at the event, and to branding on stage and throughout the meeting;
- and it continues via branding on the post-conference reports, and with the delivery of the full attendee listing.
"The conference is the best event of the year for everyone. Brand awareness or strengthening is what it does for us. Solidifies our position in the industry as a leader Tom L. Jones. Vice President, Ryder Automotive Logistics has a decade of experience and industry contacts to help deliver the right audiences. And a reach which delivers its own and third party exposure for sponsors. Its conferences have a brilliant track record of business success.
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